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FINLEASING INTERVIEW | Toni Tataru

What were the most significant achievements of OTP Leasing in 2023 from your perspective?


Our plans for 2023 were implemented along the following key directions: consolidating portfolio growth, developing relationships with vendor and dealer partners, investing in digitalization and contributing to the sustainable development of the communities in which we operate. Given the volatile and complex environment in which we operate, we paid close attention to technological developments and changes in customer behavior. For example, we have extended our offerings to new market segments such as rent-a-car and adapted our offerings for electric and hybrid vehicles. We have, for example, financed green vehicle fleets, offering smart solutions for rental of electric vehicles with interchangeable batteries at fixed locations.We have also launched new business projects, such as the Verified Lease Vehicles platform, created as a way to support partners and businesses interested in choosing a financial leasing solution. It provides a wide range of vehicles and a simple and accurate search engine. The project is an excellent example of internal collaboration, being the fruit of the work of the Business, IT and Marketing teams, developed completely in-house. We have continued to invest in digitizing processes, extending the capabilities of the Webleasing platform, developing the conversation flows in Eliza, our chatbot, and relaunching our dedicated customer platform - MyLeasing.

How did OTP Leasing's financial performance in 2023 compare to previous years and what were the main contributing factors?

We have grown as a business in an evolving economic ecosystem shaped by rapidly changing consumer trends, green investments, rapid digitalization and the need to interconnect systems. It has been a challenging year in many ways. Change is a constant, and what really matters and tests our abilities as an organization and as a team are the solutions we deliver and how we relate to the situations we have to manage. Over the last 5 years, we have built a balanced portfolio, the value of which has continued to grow every year. Thus, OTP Leasing's financial performance in 2023 was encouraging, marking a positive evolution in line with previous years. This achievement reflects our growth mindset and our resilience in the face of a dynamic business environment, often with many unknowns.

In retrospect, one of the main factors contributing to this performance has been our ability to adapt, to remain open to the new. We responded to customer needs by expanding our portfolio to include new products and services, particularly in electric and hybrid vehicles, a segment where we were pleased to see increased demand. Strategic investments in digitalization also played an important role. The continuous improvement of our online platforms and the development of innovative digital solutions have helped us to optimize processes, increase operational efficiency and deliver a good customer experience.

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